Video Marketing - Digital Marketing Course in Delhi

Video Marketing

Topic Overview

“If a photo’s worth a thousand words, then how much more valuable is video? That’s the basis of video marketing, a forward-facing marketing strategy that integrates engaging video into your marketing campaigns.”

What are the benefits of this course and what you are going to cover.

  • About youtube program & policies
  • Content Creation
  • PR & Partnerships
  • Video analytics tools
  • Adsense & Revenue sources
  • Targeting Correct Audience
  • Allocate Resources

Youtbe

Analytics Tools

SEO

Correct Audience

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“Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products.”

Video marketing is all over the Internet. Look no further than your favorite brands, your Facebook, your YouTube homepage, and there it is: successful video marketing that has found its way to your eyes.

Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver viral (entertaining) content.

Video helps you connect with your audience. Today, so much of a company’s marketing efforts are designed to help build trust. Video is the bridge that links what you say to who you really are, allowing customers to peer behind the curtain and get to know your brand.

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Course Curriculum

Overview of Digital Marketing:

Digital Marketing is also known as Internet marketing, On-line Marketing or web marketing. This is the way to promote products and services over the internet using various mediums and forms like as Google, Facebook, Twitter, YouTube, mobile phones, e-mail, etc.

In this module, participants will learn the basics of Digital Marketing and its components and their importance with challenges in today’s competitive environment.

Objective and Learning of the Module:

  • Traditional Marketing Vs Digital Marketing
  • What Digital Marketing Exactly Is?
  • Digital Marketing Process
  • Understanding Conversion Process, Types of Conversions, Types of Leads
  • Customer Retention, Performance Evaluation, Strategies in Digital Marketing
  • Learn Digital Marketing and its component and importance of each components
    • What is SEO (Search Engine Optimization)?
    • What is SERP (Search Engine Results Pages)?
    • What is SEM (Search Engine Marketing)?
    • What is SMO (Social Media Optimization)?
    • What is SMM (Social Media Marketing)?
    • What is Blogging & Purpose of Blogging?
    • What is Adsense & Affiliates?
    • What is Email Marketing?
    • What is Mobile Marketing?
    • What is Online Reputation Management?
  • Understand how Digital Marketing can help you grow your business, domestically and internationally.
  • Measure and analyse the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts.

Benefits of this module: How is Digital Marketing helpful for you as a Job Seeker, as an Entrepreneur and as a professional?

Create Basic website using HTML coding:

HTML is the standard “Hypertext markup language” for creating Web pages. In digital marketing course, our objective is not to train you to make a website using coding because website can be created easily using CMS like Word Press.

When you write codes it takes lot of time and coding skills. But if you use word press these codes are automatically generated which takes very less time and no knowledge of coding is required.

But still we have kept one module to learn at least some basic of HTML coding.

Topics covered in this module are:

  • Understanding HTML Codes
  • How to use Notepad and Dreamweaver?
  • Creating HTML Web Page
  • How to design a basic website with few pages, menu?
  • How to use Photoshop for banner designing?
  • How to design SEO-Friendly web structure?
  • Difference between Static and Dynamic website

Note: Please be clear that we have extensive coverage on web designing in later module. This is just an introduction with basic coding features.

Website Planning and Creation:

Digital Marketing is the process to create awareness about your products and services with the help of digital tools like website. Website is the first face of products and services that the business is offering. So it is the most important module in our all training modules.

Creating a website has always been considered a technical stuff so Website planning and creation is generally outsourced to professionals. So there is always a gap between what is expected by Business managers and what is delivered by professionals. So in this module, you will learn how to plan, analyse your requirements and compare with other websites offering similar product and services and create a stunning website using Word Press with payment gateway integration.

Objective and Learning of the Module:

Basic Understanding on website and related tools:

 

  • Understanding Website, Types of Websites
  • Domain Names, Sub Domain, Extensions
  • Hosting, Web servers and types of servers
  • Hosting Plans and server packages
  • Importance of URL in the website and Digital Marketing for SEO
  • Domain, Hosting Plans and Adding domain to servers
  • Professional domains and web structures,

 

Planning and creating website:

 

  • Book domain & hosting, adding domain to server, Subdomain
  • Design website structures, Installing word press and thems
  • Website Designing from scratch using word press
  • Start Designing Websites, Create Menu, Link picture and videos
  • Getting live with the website
  • FTP Users & Using File Zila
  • Domain Control Panels, C-Panel, Email creation
  • Payment gateway integration on each website of students

 

Creating On-page basic SEO of your own Website:

 

  • Title of pages, Mata Tags, Descriptions and H Tags introduction
  • Install Plugins, Install Yoast SEO Plugin, SEO through Yoast
  • Make Live update on your website
  • How to install tracking codes of Google adwords conversion codes, Facebook conversion codes, remarketing codes via tag managers et

 

It is an identity of the company and serves various purposes of the owner. Thus, never compromise on the quality of the Website.

Search Engine Optimization or SEO is the process of implementing On-Page and Off-Page techniques which helps the website or web pages to rank higher on Google and yahoo search results.

Search Engines like Google or Yahoo displays website or pages higher on search results according to most relevant contents to the users.

There are many factors which will help in optimising your website. In this module, we will understand all the most relevant factors and apply them on your website which the participants will create in class.

If you don’t have any prior knowledge of SEO then this module will give you all what you have to know. This course provides you with an excellent foundation on “what SEO is”, “how it works” and most importantly, how to use it for you on your created website during the course.

Topics covered in the Module:

  • What is SEO?
  • What is SERP?
  • Search Engine working and its functionalities
  • What are the keywords and how to research Keywords
  • Understanding Keyword mix
  • On Page SEO & Off-Page Optimization

On Page Optimization:

  • Initial Site Analysis, Competition Analysis, Density Analysis and placement
  • Title & Meta Tags development, description, Site Structure Analysis
  • What are Primary, Secondary and tertiary keywords
  • Keyword optimization, Content optimization, sitemaps
  • Web master integration, Internal linking
  • Web Designing Basics using word Press again with SEO in mind
  • URL Renaming / re – writing, Content Development Check
  • Brief keyword Competition Review
  • H1,H2,H3 Tags, Anchor Text, Robots .txt Creation
  • Existing Web Content Optimization
  • HTML Validation, Creation of XML/ HTML/ROR/Text Sitemaps
  • Canonical/404 Implementation
  • What is FTP and How to use FTP?
  • Google Analytics (Statistics) setup and management

Off Page Optimization:

These factors are largely controlled by readers, visitors and other publishers. In other words Off- page SEO gives them a very good indication on how the World perceive the particular website.

These include activities you have to do outside the limits of your website. Some of them are:

  1. Link building
  2. Social media marketing
  3. Social bookmarking

Topics in Off–Page topics:

  • Directory Submission, Dmoz Submission, Article submission
  • Alexa Insights
  • What is DA (domain Authority) and how Increase domain authority
  • What is page rank and how to increase page rank?
  • Google Hot Trends and Insights, Google Business centre submissions
  • Geo Listing and Local Listing, which includes Classified Submissions & Google Map Submissions
  • Direct Link Exchange / Direct Link Building / Understanding Link Juice
  • Do’s and Don’ts of Link Building, RSS (Really Simple Syndication)
  • Local and regional search engine indexing
  • Forum Posting, Yahoo and Quora Answer Link Building
  • Linked in Link Building Strategies and Online Reputation Management

Search Engine Marketing [SEM] or Google Adwords:

SEO is Search Engine Optimization and SEM stands for Search engine marketing.

SEO is free and lengthy process [On-Page and Off-Page] to rank higher on google search results but SEM is a paid process of showing your website immediately higher on google through ads.

In other words, Search engine marketing is a process to get higher visibility in ads position through creating and bidding on ads by use of Google Adwords. In search engine marketing, google adwords works on bid process and ad quality.

In this module, you will learn everything about Google ads like how to plan keys words, how to create campaign with less ads budget.

Topics covered in the Module:

  • What is Google Adwords and What is Campaign?
  • What is Ad-groups and difference between Ads and Keywords?
  • How many types of ads?
  • Difference between dynamic search ads and dynamic keyword insertion?
  • Keyword Match Types and Broad Match Types
  • Phrase Match Types & Exact Match Types
  • Broad Modified Match Types
  • Ad Extension
  • Bid Adjustment
  • How to control fraud click on your ad
  • Bid Simulator
  • Advanced location options

Social Media Optimization [SMO]:

Search Engine Optimization [SEO] deals with optimization of Website to rank it higher on google and other search engines for more visibility, similarly

Social Media Optimization [SMO] is a process to increase your visibility through social networking sites like Facebook, Twitter, Google plus, Pinterest, LinkedIn, etc. without paying anything to these social networking sites.

You will learn how to work on social media tools like FST, Buffer, Hootsuite etc. for bulk posting and sharing and auto scheduling without manual working.

Topics Covered in Social Media Optimization:

  • What is Social Media?
  • Social Media Uses for increasing reach to masses
  • Social Media Platforms for business branding.
  • Benefits of social media in engaging with customers directly
  • How to target right audience?
  • Social media tools to add large number of friends in single click
  • How to grow your Instagram, what’s app and face book friends fast?
  • How to use Pinterest?

Social Media Marketing [SMM]:

Social Media Marketing [SMM] is the process of creating ads on Social Media tools like Facebook, Twitter and LinkedIn etc. to reach out to lacs of customers with a single click.

You will learn how to work on social media tools like FST, Buffer, Hootsuite etc. for bulk posting and sharing and auto scheduling without manual working.

Topics Covered in Social Media Marketing:-

  • What is Social Media Marketing?
  • How many types of ads can we run on facebook?
  • How to use facebook for lead generation?
  • Can we use facebook for branding?
  • How to target right audience based Age, Geography, Qualification and Interest
  • How to increase likes of facebook business page?
  • Run ad on Instagram
  • How to grow your Instagram fast?
  • How to run ad on LinkedIn?
  • How to run ad on twitter?
  • How to increase engagement of tweets?

Facebook and LinkedIn ads have proved to be of great success for business men in creating relevant leads.

Email Marketing:

Email Marketing: Email Marketing is a process to send bulk emails in a single click. You will learn how to use bulk email marketing softwares like Aweber, Mailchimp and website like benchmarkemail.com etc.

In this, you will know how to send each mail in inbox without paying anything.

Topics Covered in Email Marketing:-

  • What is Email Marketing and Life Cycle of Emails?
  • How many types of Email Marketing?
  • Creating email content with email template
  • How to use aweber?
  • Can we use Mailchimp for Email Marketing?
  • How to collect data for Email Marketing?
  • How to send bulk email with your own mail server?
  • Every post notifications on Email
  • Collects leads from Email
  • How to create newsletter for Email Marketing?
  • How to do auto scheduling of bulk Email.
  • ISP, MX Record, Hosting Facility, IP/DNS, MTA, etc.
  • How to analyse email campaign and design email strategy.

Note: Most important part of email is to send email in Inbox and auto scheduling of bulk mails using your own server.

Google and Web Analytics:

Google Analytics tool helps you in collecting and analysing the overall performance of the website. This starts from the study of the web traffic, content and behaviour of the targeted customers.

Considering the high demand of Google Analytics, DMCI has come up with the personalised Google analytics course for interested candidates. The main purpose of the course is to help trainees to analyse and develop best analytical skills that can help in finding the best web solutions.

In this Module, you will learn the behaviour of customers, source of visitors and effect of marketing campaign that you would have done.

Trainees will also develop skills to understand the current marketing strategies and find the ways to experience improvement in the website traffic.

Topics Covered in Google Analytics:-

  • Use of Google Analytics, Introduction to Web Analytics
  • How to attach Google Analytics with website?
  • How to check visitors in real time through Google Analytics?
  • Difference between Session vs Page view
  • How to check user behaviour from Google Analytics?
  • How to check user browser from which he is coming to your website?
  • How to check user coming from Organic, Social or direct?
  • Getting started with Google Analytics
  • Functionalities of Google Analytics
  • Content Performance Analysis
  • Google Adsense and Site Search
  • E-commerce Tracking
  • Social Media Analytics
  • User Analysis
  • Getting valuable insights and reporting
  • Social CRM and Analysis

Google Adsense & Affiliate Marketing:

If you want to make extra income by showing ads on your website, then you don’t need to search for clients who would like to show their ads on your website or blogs because google is most important platform to help you in this.

Google adsense: Google adsense is a platform used to get ads on your website or webpages. With the help of Google adsense, you can start earning from your website.

Affiliate Marketing: Affiliate Marketing is a process to start earning commission by selling some other’s website products.

Topics covered in Google Adsense:

  • Introduction to Google Adsense?
  • Difference between Google Adwords vs Google Analytics
  • Easy steps for Google Adsense & Learn to get approved by Google Adsense
  • How much minimum traffic is needed for Google adsense approval?
  • How much traffic will give you good amount of income?
  • Difference between Google Adsense vs Affiliate Marketing?
  • What is CPC?
  • Creating and maintaining Google Adsense account
  • Right placement of ads on your web page
  • Building blogs with free themes
  • Learn how to increase the worth of your ads
  • Some hidden Tricks to make money from your Blog.

Topics Covered in Affiliate Marketing:

  • What is Affiliate Marketing and Affiliate marketing Overview
  • How Affiliate Marketing works and Affiliate marketing in India
  • Different Affiliate Marketing Programs?
  • How to become an entrepreneur?
  • Creating an Affiliate marketing account
  • How to make high Commission related products?
  • Learn how to get thousands of dollars using Affiliate marketing
  • Amazon Affiliate Marketing Programs?
  • Flipkart Affiliate Marketing Programs?
  • Other Affiliate Marketing Networks
  • The 3 A’s of Affiliate marketing
  • Get approved as an affiliate
  • Top affiliate companies to work with
  • Live examples and potential earnings

Note: If you want to work from home or as a freelance then Google adsense and affiliate marketing will help you make lot of money depending on how much efforts you are making in this.

Digital Marketing Coaching Institute will clear all the tools, techniques and processes to follow to make money from home.

Webmaster Tools: [Especially Google Webmaster:]

It is another important module of digital marketing as it allows us to check indexing status and optimize visibility of our websites and blogs.

In this module, we will let you know the important tools and software that you require to successfully implement your digital marketing campaign.

Google Webmaster tool helps you to control various important parameters like crawling error, 404 pages, indexing, etc. on your website or webpage in search engine.

Use of Google Webmaster:

  • Understanding Google Webmaster Tools
  • Importance of Google Webmaster Tools.
  • Setting Up Google Webmaster Tools Account
  • Adding Websites to Google Webmaster Tools
  • What is Search Appearance in Google Webmaster tool?
  • What is Search Analytics?
  • What is Queries in Google Webmaster tools?
  • What is Crawl Stats vs Crawl Error?
  • How to remove pages from Google Search results?
  • How to index pages in search engine through Google Webmaster?
  • How to Check Robots.txt?
  • How to remove bad backlinks from your website?
  • Tracking the performance of website in Google Webmaster Tools
  • Tracking clicks, Impressions, site Position and CTR’s
  • What is Data Highlighter?
  • What is Rich snippets or Schema?
  • What is HTML Improvements?
  • What is AMP ( Accelerated Mobile Pages ) in GWM?
  • How to use AMP in HTML pages?
  • Google Manual Penalties
  • Google Automatic Penalties
  • Using Google Link Disavow Tool
  • www and Non www website versions
  • GEO Targeting through GWT
  • Link Analysis through GWT
  • Internal Link Analysis through GWT

Mobile Marketing:

Mobile Marketing has ample opportunities as more and more people have started using smart phones in their day today life. Smart marketers and business professionals have realized that how mobile marketing is transforming their business and creating opportunities. If you aren’t taking advantage of it, you are missing out on a massive opportunity.

Mobile Marketing is the process of advertising your applications in different mobile devices to get the maximum downloads and installs of your applications.

For this, one has to learn about the Mobile Marketing tactics, technology and developing high-quality contents by completing the Mobile Marketing Course that we provide.  

Mobile marketing is the process of marketing on mobile devices such as smart phones, tablets etc. It can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.

Topics covered in Mobile Marketing:

  • What is Mobile Marketing?
  • Understanding Mobile Devices and Mobile Marketing platforms.
  • Various Forms of Mobile Marketing
  • Mobile Marketing & Social Media
  • How to promote apps through mobile marketing?
  • How to increase downloads of mobile apps?
  • How to generate downloads through facebook?
  • How to target potential customers through facebook marketing?
  • How to make business from mobile marketing
  • Effective mobile marketing strategy

YouTube and Video Marketing:

When you want to search for any product, service or any information for knowledge, out of many options you are more likely to go to YouTube or Google, so in this module we are going to take extensive coverage of how to use YouTube as a marketing tool.

YouTube can used to promote your own brands by making no payment or you can opt for Paid clicks.

If you want to earn by using YouTube then it can be a good option to make money online by showing ads of other brands on your YouTube channel.

Why YouTube Video marking is important?

  • Video conveys information more clearly then text
  • YouTube is the world’s 3rd most-visited website!
  • Target more customers on YouTube using Free or Paid promo videos
  • YouTube is number two search engine after Google
  • No one web site for Video watch with 5 Billion views
  • YouTube mobile gets over 1 billion views per day.

Topics covered in YouTube or Video Marketing:

  • Create your own successful YouTube channel
  • Grow your brand with a YouTube channel
  • Get more YouTube views
  • Get more YouTube subscribers
  • Make high-quality videos with ZERO cost
  • Post and optimize videos with great titles, descriptions, and tags
  • Create clickable thumbnails that get more views
  • Make money with a YouTube channel
  • Creating Video Channels, Uploading & Downloading Videos
  • Understanding YouTube Marketing
  • Free & Paid Video Marketing, Different Video Formats in Adwords
  • Targeting Video Ads
  • Creating Video base Ads
  • Creating Display Ads
  • Rich Media and Mobile Ads
  • Pop up ads
  • Video and Image Ads
  • Free Video Submissions
  • Earning Money with Videos
  • Tools to Create Videos
  • Video Optimization Basics
  • How to increase your views on youtube?
  • How to monetize your youtube video?
  • How to rank videos in just 24 hours on youtube?
  • How to get 1000 subscribers in one week on youtube
  • How to get more views with low subscribers?
  • How to create Promo Videos using various tools like Camtasia

E-Commerce Website Creation and SEO:

Ecommerce is a shopping website. Ecommerce Marketing is a process to increase your sales through seo, social media sites, email marketing, content marketing etc.

In this module, you will understand how to integrate your website with Payment gateway.

Topics covered in E-Commerce:

  • What is E-commerce? Discuss E-Commerce basic concepts.
  • Difference between Normal seo and E-Commerce website seo.
  • What is the role of reviews in ecommerce marketing?
  • How to increase ecommerce sales through facebook?
  • How to promote large products in single click?
  • Effective strategy plan for Ecommerce website
  • E-Commerce website design tips and tricks
  • Top E-Commerce websites around the world
  • E-Commerce marketing & traffic generation
  • How to manage & maintain your E–Commerce store
  • How to do SEO of an e commerce website
  • Using Affiliate Marketing to Promote your E commerce Store
  • E-Commerce website Strategy Building

Why Choose Digi Experts?

Digital marketing is all about understanding the concepts and implementing them with the aim of enhancement of the skills. Digital Edge Institute keeps the focus on these points with the factors.

100% Placements Record

We will train you to get a stable job & career. Learn the latest marketing trends & ways to clear interviews.

Small Batch Size

We believe in teaching all. So, to make the concept clears to you, we keep the batches size precise.

Google Certified Trainers

We have a team of Google certified trainers. They will teach you every concept behind digital marketing.

Student Friendly

We provide you a friendly & learning environment where you can learn professionally.

60 Modules

We provide you a friendly & learning environment where you can learn professionally.

Live Projects

We have dedicated training doubt session for everyone. Ask & learn as much as you can in these sessions.

Doubt Sessions

We believe in teaching all. So, to make the concept clears to you, we keep the batches size precise.

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