The Best PPC & SEO Course in Delhi | SEO training in Delhi

Professional Course - SEO & PPC

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An Interactive PPC & SEO course designed to make Masters in Digital Marketing.

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Professional SEO & PPC Course

Wondering about why should you opt for professional course on SEO, SEM, SMO & SMM?

SEO stands for search engine optimization. It’s completely free, but generally takes a lot of work and dedication. Successful SEO involves using keywords and an underlying keyword strategy to help your content rank both higher and link in search engine results. Ultimately, this is what you want, because the higher you rank on Google or Bing, the more likely visitors will head to your site.

PPC, or pay-per-click, is a paid form of search engine marketing that involves the creation of short ads directing people to your website or product on a publisher like Facebook, Bing, or Google (with Google AdWords being the most favored). Essentially, you bid to have your ads appear in the “sponsored results” when someone is typing into a search engine bar using your keywords. It’s important to note that PPC ads rank above the one and two spots on Google.

SMM or Social Media Marketing means using social networking sites for promotional activities. At this platform, enterprises can interact directly with the user’s reaction. Thus, businesses can keep a wise brand reputation by dealing with their followers genuinely. In the SMM Module, we will talk about how to run social Media Ads campaigns & increase traffic towards the website.

You can make the career in Email marketing, learn to create a converting Email layout, the open rate optimize, and get a Job in reputed Digital marketing company.

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Course Curriculum

Digital Marketing is also known as Internet marketing, On-line Marketing or web marketing. This is the way to promote products and services over the internet using various mediums and forms like as Google, Facebook, Twitter, YouTube, mobile phones, e-mail, etc.

In this module, participants will learn the basics of Digital Marketing and its components and their importance with challenges in today’s competitive environment.

Objective and Learning of the Module:

  • Traditional Marketing Vs Digital Marketing
  • What Digital Marketing Exactly Is?
  • Digital Marketing Process
  • Understanding Conversion Process, Types of Conversions, Types of Leads
  • Customer Retention, Performance Evaluation, Strategies in Digital Marketing
  • Learn Digital Marketing and its component and importance of each components
    • What is SEO (Search Engine Optimization)?
    • What is SERP (Search Engine Results Pages)?
    • What is SEM (Search Engine Marketing)?
    • What is SMO (Social Media Optimization)?
    • What is SMM (Social Media Marketing)?
    • What is Blogging & Purpose of Blogging?
    • What is Adsense & Affiliates?
    • What is Email Marketing?
    • What is Mobile Marketing?
    • What is Online Reputation Management?
  • Understand how Digital Marketing can help you grow your business, domestically and internationally.
  • Measure and analyse the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts.

Benefits of this module: How is Digital Marketing helpful for you as a Job Seeker, as an Entrepreneur and as a professional?

Search Engine Optimization or SEO is the process of implementing On-Page and Off-Page techniques which helps the website or web pages to rank higher on Google and yahoo search results.

Search Engines like Google or Yahoo displays website or pages higher on search results according to most relevant contents to the users.

There are many factors which will help in optimising your website. In this module, we will understand all the most relevant factors and apply them on your website which the participants will create in class.

If you don’t have any prior knowledge of SEO then this module will give you all what you have to know. This PPC & SEO course provides you with an excellent foundation on “what SEO is”, “how it works” and most importantly, how to use it for you on your created website during the PPC & SEO course.

Topics covered in the Module:

  • What is SEO?
  • What is SERP?
  • Search Engine working and its functionalities
  • What are the keywords and how to research Keywords
  • Understanding Keyword mix
  • On Page SEO & Off-Page Optimization

On Page Optimization:

  • Initial Site Analysis, Competition Analysis, Density Analysis and placement
  • Title & Meta Tags development, description, Site Structure Analysis
  • What are Primary, Secondary and tertiary keywords
  • Keyword optimization, Content optimization, sitemaps
  • Web master integration, Internal linking
  • Web Designing Basics using word Press again with SEO in mind
  • URL Renaming / re – writing, Content Development Check
  • Brief keyword Competition Review
  • H1,H2,H3 Tags, Anchor Text, Robots .txt Creation
  • Existing Web Content Optimization
  • HTML Validation, Creation of XML/ HTML/ROR/Text Sitemaps
  • Canonical/404 Implementation
  • What is FTP and How to use FTP?
  • Google Analytics (Statistics) setup and management

These factors are largely controlled by readers, visitors and other publishers. In other words Off- page SEO gives them a very good indication on how the World perceive the particular website.

These include activities you have to do outside the limits of your website. Some of them are:

  1. Link building
  2. Social media marketing
  3. Social bookmarking

Topics in Off–Page topics:

  • Directory Submission, Dmoz Submission, Article submission
  • Alexa Insights
  • What is DA (domain Authority) and how Increase domain authority
  • What is page rank and how to increase page rank?
  • Google Hot Trends and Insights, Google Business centre submissions
  • Geo Listing and Local Listing, which includes Classified Submissions & Google Map Submissions
  • Direct Link Exchange / Direct Link Building / Understanding Link Juice
  • Do’s and Don’ts of Link Building, RSS (Really Simple Syndication)
  • Local and regional search engine indexing
  • Forum Posting, Yahoo and Quora Answer Link Building
  • Linked in Link Building Strategies and Online Reputation Management

Webmaster Tools: [Especially Google Search Console:]

It is another important module of digital marketing as it allows us to check indexing status and optimize visibility of our websites and blogs.

In this module, we will let you know the important tools and software that you require to successfully implement your digital marketing campaign.

Google Webmaster tool helps you to control various important parameters like crawling error, 404 pages, indexing, etc. on your website or webpage in search engine.

Use of Google Webmaster:

  • Understanding Google Webmaster Tools
  • Importance of Google Webmaster Tools.
  • Setting Up Google Webmaster Tools Account
  • Adding Websites to Google Webmaster Tools
  • What is Search Appearance in Google Webmaster tool?
  • What is Search Analytics?
  • What is Queries in Google Webmaster tools?
  • What is Crawl Stats vs Crawl Error?
  • How to remove pages from Google Search results?
  • How to index pages in search engine through Google Webmaster?
  • How to Check Robots.txt?
  • How to remove bad backlinks from your website?
  • Tracking the performance of website in Google Webmaster Tools
  • Tracking clicks, Impressions, site Position and CTR’s
  • What is Data Highlighter?
  • What is Rich snippets or Schema?
  • What is HTML Improvements?
  • What is AMP ( Accelerated Mobile Pages ) in GWM?
  • How to use AMP in HTML pages?
  • Google Manual Penalties
  • Google Automatic Penalties
  • Using Google Link Disavow Tool
  • www and Non www website versions
  • GEO Targeting through GWT
  • Link Analysis through GWT
  • Internal Link Analysis through GWT

Search Engine Marketing [SEM] or Google Adwords:

SEO is Search Engine Optimization and SEM stands for Search engine marketing.

SEO is free and lengthy process [On-Page and Off-Page] to rank higher on google search results but SEM is a paid process of showing your website immediately higher on google through ads.

In other words, Search engine marketing is a process to get higher visibility in ads position through creating and bidding on ads by use of Google Adwords. In search engine marketing, google adwords works on bid process and ad quality.

In this module, you will learn everything about Google ads like how to plan keys words, how to create campaign with less ads budget.

Topics covered in the Module:

  • What is Google Adwords and What is Campaign?
  • What is Ad-groups and difference between Ads and Keywords?
  • How many types of ads?
  • Difference between dynamic search ads and dynamic keyword insertion?
  • Keyword Match Types and Broad Match Types
  • Phrase Match Types & Exact Match Types
  • Broad Modified Match Types
  • Ad Extension
  • Bid Adjustment
  • How to control fraud click on your ad
  • Bid Simulator
  • Advanced location options

Google and Web Analytics:

Google Analytics tool helps you in collecting and analysing the overall performance of the website. This starts from the study of the web traffic, content and behaviour of the targeted customers.

Considering the high demand of Google Analytics, DMCI has come up with the personalised Google analytics course for interested candidates. The main purpose of the PPC & SEO course in delhi is to help trainees to analyse and develop best analytical skills that can help in finding the best web solutions.

In this Module, you will learn the behaviour of customers, source of visitors and effect of marketing campaign that you would have done.

Trainees will also develop skills to understand the current marketing strategies and find the ways to experience improvement in the website traffic.

Topics Covered in Google Analytics:-

  • Use of Google Analytics, Introduction to Web Analytics
  • How to attach Google Analytics with website?
  • How to check visitors in real time through Google Analytics?
  • Difference between Session vs Page view
  • How to check user behaviour from Google Analytics?
  • How to check user browser from which he is coming to your website?
  • How to check user coming from Organic, Social or direct?
  • Getting started with Google Analytics
  • Functionalities of Google Analytics
  • Content Performance Analysis
  • Google Adsense and Site Search
  • E-commerce Tracking
  • Social Media Analytics
  • User Analysis
  • Getting valuable insights and reporting
  • Social CRM and Analysis

If you want to make extra income by showing ads on your website, then you don’t need to search for clients who would like to show their ads on your website or blogs because google is most important platform to help you in this.

Google adsense: Google adsense is a platform used to get ads on your website or webpages. With the help of Google adsense, you can start earning from your website.

Affiliate Marketing: Affiliate Marketing is a process to start earning commission by selling some other’s website products.

Topics covered in Google Adsense:

  • Introduction to Google Adsense?
  • Difference between Google Adwords vs Google Analytics
  • Easy steps for Google Adsense & Learn to get approved by Google Adsense
  • How much minimum traffic is needed for Google adsense approval?
  • How much traffic will give you good amount of income?
  • Difference between Google Adsense vs Affiliate Marketing?
  • What is CPC?
  • Creating and maintaining Google Adsense account
  • Right placement of ads on your web page
  • Building blogs with free themes
  • Learn how to increase the worth of your ads
  • Some hidden Tricks to make money from your Blog.

Topics Covered in Affiliate Marketing:

  • What is Affiliate Marketing and Affiliate marketing Overview
  • How Affiliate Marketing works and Affiliate marketing in India
  • Different Affiliate Marketing Programs?
  • How to become an entrepreneur?
  • Creating an Affiliate marketing account
  • How to make high Commission related products?
  • Learn how to get thousands of dollars using Affiliate marketing
  • Amazon Affiliate Marketing Programs?
  • Flipkart Affiliate Marketing Programs?
  • Other Affiliate Marketing Networks
  • The 3 A’s of Affiliate marketing
  • Get approved as an affiliate
  • Top affiliate companies to work with
  • Live examples and potential earnings

Note: If you want to work from home or as a freelance then Google adsense and affiliate marketing will help you make lot of money depending on how much efforts you are making in this.

Digital Marketing Coaching Institute will clear all the tools, techniques and processes to follow to make money from home.

E-Commerce Website Creation and SEO:

Ecommerce is a shopping website. Ecommerce Marketing is a process to increase your sales through seo, social media sites, email marketing, content marketing etc.

In this module, you will understand how to integrate your website with Payment gateway.

Topics covered in E-Commerce:

  • What is E-commerce? Discuss E-Commerce basic concepts.
  • Difference between Normal seo and E-Commerce website seo.
  • What is the role of reviews in ecommerce marketing?
  • How to increase ecommerce sales through facebook?
  • How to promote large products in single click?
  • Effective strategy plan for Ecommerce website
  • E-Commerce website design tips and tricks
  • Top E-Commerce websites around the world
  • E-Commerce marketing & traffic generation
  • How to manage & maintain your E–Commerce store
  • How to do SEO of an e commerce website
  • Using Affiliate Marketing to Promote your E commerce Store
  • E-Commerce website Strategy Building

YouTube and Video Marketing:

When you want to search for any product, service or any information for knowledge, out of many options you are more likely to go to YouTube or Google, so in this module of PPC & SEO course in Delhi, we are going to take extensive coverage of how to use YouTube as a marketing tool.

YouTube can used to promote your own brands by making no payment or you can opt for Paid clicks.

If you want to earn by using YouTube then it can be a good option to make money online by showing ads of other brands on your YouTube channel.

Why YouTube Video marking is important?

  • Video conveys information more clearly then text
  • YouTube is the world’s 3rd most-visited website!
  • Target more customers on YouTube using Free or Paid promo videos
  • YouTube is number two search engine after Google
  • No one web site for Video watch with 5 Billion views
  • YouTube mobile gets over 1 billion views per day.

Topics covered in YouTube or Video Marketing:

  • Create your own successful YouTube channel
  • Grow your brand with a YouTube channel
  • Get more YouTube views
  • Get more YouTube subscribers
  • Make high-quality videos with ZERO cost
  • Post and optimize videos with great titles, descriptions, and tags
  • Create clickable thumbnails that get more views
  • Make money with a YouTube channel
  • Creating Video Channels, Uploading & Downloading Videos
  • Understanding YouTube Marketing
  • Free & Paid Video Marketing, Different Video Formats in Adwords
  • Targeting Video Ads
  • Creating Video base Ads
  • Creating Display Ads
  • Rich Media and Mobile Ads
  • Pop up ads
  • Video and Image Ads
  • Free Video Submissions
  • Earning Money with Videos
  • Tools to Create Videos
  • Video Optimization Basics
  • How to increase your views on youtube?
  • How to monetize your youtube video?
  • How to rank videos in just 24 hours on youtube?
  • How to get 1000 subscribers in one week on youtube
  • How to get more views with low subscribers?
  • How to create Promo Videos using various tools like Camtasia

Email Marketing: Email Marketing is a process to send bulk emails in a single click. You will learn how to use bulk email marketing softwares like Aweber, Mailchimp and website like benchmarkemail.com etc.

In this, you will know how to send each mail in inbox without paying anything.

Topics Covered in Email Marketing:-

  • What is Email Marketing and Life Cycle of Emails?
  • How many types of Email Marketing?
  • Creating email content with email template
  • How to use aweber?
  • Can we use Mailchimp for Email Marketing?
  • How to collect data for Email Marketing?
  • How to send bulk email with your own mail server?
  • Every post notifications on Email
  • Collects leads from Email
  • How to create newsletter for Email Marketing?
  • How to do auto scheduling of bulk Email.
  • ISP, MX Record, Hosting Facility, IP/DNS, MTA, etc.
  • How to analyse email campaign and design email strategy.

Note: Most important part of email is to send email in Inbox and auto scheduling of bulk mails using your own server.

Mobile Marketing has ample opportunities as more and more people have started using smart phones in their day today life. Smart marketers and business professionals have realized that how mobile marketing is transforming their business and creating opportunities. If you aren’t taking advantage of it, you are missing out on a massive opportunity.

Mobile Marketing is the process of advertising your applications in different mobile devices to get the maximum downloads and installs of your applications.

For this, one has to learn about the Mobile Marketing tactics, technology and developing high-quality contents by completing the Mobile Marketing Course that we provide.  

Mobile marketing is the process of marketing on mobile devices such as smart phones, tablets etc. It can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.

Topics covered in Mobile Marketing:

  • What is Mobile Marketing?
  • Understanding Mobile Devices and Mobile Marketing platforms.
  • Various Forms of Mobile Marketing
  • Mobile Marketing & Social Media
  • How to promote apps through mobile marketing?
  • How to increase downloads of mobile apps?
  • How to generate downloads through facebook?
  • How to target potential customers through facebook marketing?
  • How to make business from mobile marketing
  • Effective mobile marketing strategy

Our Students Placed In

Testimonials

I came from Pune, just to do digital marketing from Digi Experts, Institute of Digital Marketing. I want to tell Digi Experts that today I got placed in my city. And I'm happy:) First of all thanks to Neeraj Sir for your digital marketing training and guiding me and Special Thanks to Ankur Sir, who helped me a lot in my resume making. Your given tips and tricks to crack the interview motivated me a lot. Guys, this is the best digital marketing training institute. Whatever they have, they taught and trained, they are the best in everything.

Rahul Gupta

Student

Have joined this institute after completing of my graduation. With the help of materials provided and good faculty I learned Digital Marketing with Digi Experts.

Deepika Paul

Student

Ankur Sir's Resume formatting class is worth full. Earlier I didn't know about the correct way of online editing of Resume but that session helps me out to take my resume at the top on job portals. Thank you Ankur sir

Himanshu Saxena

Student

Good learning & all topics covered clearly. Got placed in EY. Mock interviews played a major role.

Geetanjali Aggarwal

Student

This institute has great faculty members, having more than 10 years of industry experience, they use industry examples and drive us through the practical approach from scratch. Great experience...

Hera Nooreen

Student

Well trained and efficient faculty. Very good courses with a focus on student’s learning

Palak Kwatra

Student

Thanks to Digi Experts to make me specialist in Digital Marketing. Awesome study methodology and practical as well in class session and revision through videos & mobile app. Special thanks to its team for their keen support and proper guidance in academic as well as in placement by providing training tips on resume building and mock interviews.

Susheel Sharma

Student

It was wonderful attending your sessions. Had great time on Digi Experts. Digital Marketing was something that came into my life all of a sudden and changed it for good. Thank you! for being such a great mentor, it was always fun learning from you! I strongly recommend Digi Experts to everyone as its the best digital marketing institute in Delhi, it will not only give you skills but also great career opportunities!

Aarti Aggarwal

Student

It was a great learning experience, there are very qualified teachers and are very patient when it comes to doubt handling, and teachers teach at a very convenient place and will not move forward until everyone understands.

Shruti Khurana

Student

The trainers are really very talented. They give there full efforts in teaching us. And I just want to say that this is the only institute in delhi who can teach you about the conceptual knowledege for Digital Markeeting and guide us for our carrer and placements.

Archit Aggarwal

Student

I have been learning digital maketing when I were in high school but just seeing the online video can't make anyone specialist in any skills. So I researched a lot, that how to start my career in digital marketing. And I found one thing, doing digital marketing course would be enough to start at initaial stage. Then I researched which institute will be the best suitable, and I found Digi Experts. I joined here and completed my course. The reason why I joined digi experts is that they have 100% placements record and trainers are well experienced. Neeraj sir and manoj sir are the trainers here and they both are well knowledgeable. They are the best in digital marekting. I recommend this is the best intitute in delhi to learn digtal marketing.

Deepak Mishra

Student

Learning Digital Marketing course with Digi Experts was amazing. I enjoyed great experience working on PPC campaing and Social Media Marketing. Excellent teaching! Perfect Infrastructer! Love to hear that I had gone for Digi Experts. for learning digital marketing certification course. This is the perfect institute in Patel Nagar to learn digital marketing. I did not know when I spent three months in learning digital marketing!

Ravi Rai

Student

Digi Experts is the best digital marketing institute for learning digital marketing course because this is the only institute in delhi that provides placements actually. I had a great experience while working on digital marketing live projects. And Well enjoyed running the facebook campaigs and Google adwords. I made around $100 of money through my website, using amazon affiliate program links. Highly recomend to get trained by Digi Experts For Digital Marketing.

Vikas Kumar

Student

Digi Experts is the best digital marketing institute for learning digital marketing course because this is the only institute in delhi that provides placements actually. I had a great experience while working on digital marketing live projects. And Well enjoyed running the facebook campaigs and Google adwords. I made around $100 of money through my website, using amazon affiliate program links. Highly recomend to get trained by Digi Experts For Digital Marketing.

Minakshi Meena

Student

Complete Real time and best training in delhi for Digital marekting certification course.The trainer is vast experienced and Digital Marketing Expert. I am thankful to DIGI EXPERTS simply great training center in delhi for digital marketing. .Trainer provided all the materials at free of cost.He covered basic to advanced course with live projects & Placement Support In delhi. Thank you so much Neeraj Sir!

Nidhi Goel

Student

This is the best institute to learn Digital Marketing. Especially thanks to Mr. Neeraj, he is very good teacher.

Neeta Kalra

Student

One of the best training institute for Digital Marketing. I am thankful to Digi Experts for helping me to grow as a Individually & Professionally. Joining Digital Marketing course is the best decision i made. Will always be GREATFUL. Highly Recommended 🙂 🙂

Dhruv Bansal

Student

Register Now to stand at top level and become a Digital Marketing Specialist with us.

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